At Blix, we believe that you don’t have to compromise between time and eating healthy delicious food made from wholesome, natural ingredients.

We’re committed to bringing you only the highest quality produce, flash-frozen at its peak, and ready to blend into delectable smoothies, soups, spreads, and more in a matter of seconds.
Balance, without compromise.

Our Mission

Our mission is to empower everyone to eat, drink and live better. We believe in:
Quality
We source only the highest quality ingredients and are obsessed with creating the tastiest recipes
Transparency
We give you full transparency of ingredients and nutritional values – no gimmicks or fluff; just delicious, wholesome and real food
Simplicity
We know less is more, which is why it only takes seconds to make a Blix recipe at the simple touch of a button
Innovation
We are constantly pushing ourselves to achieve more, and leverage technology to create things that add value
Our Food
We only use high quality ingredients harvested at their peak and immediately frozen using IQF (Individually Quick Freezing) technology. What this means is that all the nutrients like vitamins, minerals, and antioxidants in the ingredients stay locked, so you get all the natural goodness of the original foods. Our food is all-natural with no added sugar, preservatives, or artificial anything!

Our Smart System

We worked with the smartest hardware and software engineers to build a machine that is powerful yet simple and intuitive. We even programmed the machine to recognize each cup to make the best recipe every time.

We then collaborated with celebrity world-renowned designer, Karim Rashid, on a sophisticated and compact design that looks impressive on the kitchen countertop. We couldn’t be prouder of the end product and we hope you will love it too.